Since its inception in 1934, Maccabi South Africa has utilised various emblems and logos as part of its corporate identity. The ‘’scroll logo’’ was adopted in 1995 when the South African flag of the new democracy replaced the Springbok head inside the Magen David. This striking logo has proudly represented Maccabi SA’s heritage and achievements for 20 years. However, in 2015 the timing was right for a refreshed image to accompany the organisation’s updated strategic direction and brand overhaul, as outlined in the Chairman’s 2015/16 Message.
On 7 December 2015 Maccabi SA launched a new corporate identity which is centred on a modern, appealing logo supported by expanded design elements.
The new logo consists of a Magen David enclosing stylised Hebrew text that reads, from right to left, MACCABI. It presents a strong connection to Maccabi SA’s roots and global family as the Magen David and Hebrew font is a creative adaptation of the official Maccabi governing body’s logo, Maccabi World Union (MWU). MWU’s logo has also been incorporated by many of its Federations for their own emblems, thus creating a link between Maccabi SA and its worldwide counterparts. The two shades of blue in the logo are a connection to both MWU and Israel, while the green and gold sporting colours of South Africa represent Maccabi’s enduring national pride.
The dark blue and yellow ‘line device’ is an extension of the logo and mirrors the curves of the Magen David. The feature is used on various brand applications and sometimes also serves as a holding device to enclose information.
Overall, the new Maccabi SA logo is a fitting and expressive illustration of the organisation’s revitalised identity and corporate vision.