{"id":455,"date":"2015-11-27T14:28:30","date_gmt":"2015-11-27T14:28:30","guid":{"rendered":"http:\/\/maccabi.co.za\/?page_id=455"},"modified":"2020-05-15T12:25:23","modified_gmt":"2020-05-15T12:25:23","slug":"corporate-identity","status":"publish","type":"page","link":"https:\/\/maccabi.co.za\/site\/corporate-identity\/","title":{"rendered":"Corporate Identity"},"content":{"rendered":"<input class=\"fooboxshare_post_id\" type=\"hidden\" value=\"455\"\/><h4 class=\"bluebg\">new maccabi sa logo<\/h4>\n<p><!--more--><\/p>\n<p>Since its inception in 1934, Maccabi South Africa has utilised various emblems and logos as part of its corporate identity. The \u2018\u2019scroll logo\u2019\u2019 was adopted in 1995 when the South African flag of the new democracy replaced the Springbok head inside the Magen David. This striking logo has proudly represented Maccabi SA\u2019s heritage and achievements for 20 years. However, in 2015 the timing was right for a refreshed image to accompany the organisation\u2019s updated strategic direction and brand overhaul, as outlined in the Chairman\u2019s 2015\/16 Message.<\/p>\n<p>On 7\u00a0December 2015 Maccabi SA launched a new corporate identity which is centred on a modern, appealing logo supported by expanded design elements.<\/p>\n<p>The new logo consists of a Magen David enclosing stylised Hebrew text that reads, from right to left, MACCABI. It presents a strong connection to Maccabi SA\u2019s roots and global family as the Magen David and Hebrew font is a creative adaptation of the official Maccabi governing body\u2019s logo, Maccabi World Union (MWU). MWU\u2019s logo has also been incorporated\u00a0by many of its Federations for their own emblems, thus creating a link between Maccabi SA and its worldwide counterparts. The two shades of blue in the logo are a connection to both MWU and Israel, while the green and gold sporting colours of South Africa represent Maccabi\u2019s enduring national pride.<\/p>\n<p>The dark blue and yellow \u2018line device\u2019 is an extension of the logo and mirrors the curves of the Magen David. The feature is used on various brand applications and sometimes also serves as a holding device to enclose information.<\/p>\n<p>Overall, the new Maccabi SA logo is a fitting and expressive illustration of the organisation\u2019s revitalised identity and corporate vision.<\/p>\n<p>Please note:<\/p>\n<ul>\n<li>The logo and all associated marks are the property of Maccabi SA and may not be utilised for any purpose whatsoever without prior written authorisation from the designated representative of Maccabi SA. Any reproduction, even partial, without consent is strictly prohibited.<\/li>\n<\/ul>\n<ul>\n<li>The Maccabi SA logo and its associated marks and features may only be utilised and reproduced in the style and format presented in the official Maccabi SA Corporate Identity Guidelines, available in pdf format from Maccabi SA offices.<\/li>\n<\/ul>\n<ul>\n<li>If you have any queries or wish to request the use and\/or repro of the Maccabi SA logo, please email <a href=\"mailto:admin@maccabi.co.za\">admin@maccabi.co.za<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>new maccabi sa logo<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"page-sidebar-right.php","meta":{"footnotes":""},"class_list":["post-455","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Identity - 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